PAKISTAN CRICKET BOARD – CAREER OPPORTUNITIES

JOB DESCRIPTION

Pakistan Cricket Board is finding an individual for the post of Manager Brand and Marketing, PSL.

REQUIREMENTS TO BE FULFILLED

 Minimum 3 years of relevant marketing and brand management experience
 Minimum Bachelor’s degree (with preference for Masters/MBA)
 Possess creative and analytical skills, and works well in a cross-functional team across a
matrix organization
 Experience in growing brands through conventional and social media marketing
 Experience in developing well-rounded marketing plans and strategies that cover
conventional and digital mediums
 Experience developing and executing brand strategy and tactics
 Strong understanding of digital monetization and development of strategies that balance
engagement, fan experience with meeting ambitious revenue targets
 Strong presentation skills
 High level of proficiency in Microsoft Office (Powerpoint, Excel) a must
 Experience working with marketing analytics and how to derive actionable insights
 A desire to be a part of a fast-paced, high energy, skilled team that have a passion for the
PSL/T20 cricket and creating important connections between consumers and the PSL
brand.

RESPONSIBILiTIES

 Year-round brand development and promotion of the PSL brand;
 Co-develop innovative strategies for fan development, fan engagement and fan
experience on traditional and non-digital platforms;
 Take lead in development of overall PSL Marketing strategy in line with new era sports
marketing; with an emphasis on creatively growing fan engagement and efficient use of
resources and budget
 Co-develop and deliver year-round digital program that aims to grow digital revenue
streams;
 Develop and establish KPI’s for PSL brand growth on traditional and digital platforms;
 Co-manage relationships with agencies and vendors across all media and marketing
platforms;
 Co-manage relationships with leading digital platforms such as Facebook, Twitter,
Instagram and TikTok;
 Identify product tools to better market and develop positive PR around the PSL brand
year round.

HOW TO APPLY

Interested Candidates fulfilling the above requirements can apply at following address or email their CV with a passport size recent photograph, latest by 13 October, 2020:

ADDRESS:

Senior General Manager HR & Administration

Pakistan Cricket Board

Gaddafi Stadium, Ferozepur Road

Lahore,Pakistan

Email: b&mpsl@pcb.com.pk.

 

 

 

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